Cookies

Maxxed Cookie Policy 2026 | How We Use Cookies

This page explains, in plain English, how Maxxed uses cookies and similar technologies when you visit or play. We want you to know what is stored on your device, why it is there, and how to stay in control of your choices. Because the site is built for use across several regions, UK visitors should also read our eligibility notes and check that the service is open to players in their location before creating an account.

What cookies are

Cookies are small text files that a website places on your phone, tablet or computer when you browse. They let a site remember who you are between pages and visits, so you are not asked for the same details repeatedly. Similar tools, such as local storage and tracking pixels, do comparable jobs and are covered by this policy too. Cookies do not run programmes or carry viruses, and on their own they cannot reveal your name or address. They simply store short pieces of information that your browser sends back to us on your next request.

The categories we use

We group our cookies into four types. Necessary cookies keep the site working: they handle secure sign-in, protect your session, support fraud checks and remember your age confirmation. Functional cookies recall preferences such as your chosen language (we offer eight), currency and layout settings. Analytics cookies show us how visitors move around, which pages load slowly and where people get stuck, so we can improve the experience. Marketing cookies help us measure our campaigns and show you promotions that are more relevant. Necessary cookies are always on; the other three rely on your consent.

Third-party cookies

Some cookies are placed by trusted partners rather than by us directly. These can include analytics providers that help us understand traffic, advertising and affiliate partners that measure whether a campaign led to a visit, and technology suppliers whose tools power parts of the cashier, live chat or game lobby. These partners set and read their own cookies under their own privacy practices. We only work with providers that have a clear business reason to be on the site, and we review that list from time to time to keep it as short as we sensibly can.

How long cookies last

Cookies fall into two broad groups by lifespan. Session cookies disappear as soon as you close your browser, and we use them mainly for sign-in and security while you play. Persistent cookies stay on your device for a set period, from a few days to roughly a year, so that your settings and consent choices are remembered when you return. Once a persistent cookie reaches its expiry date, your browser removes it automatically. You can also delete any cookie yourself at any time through your browser or device settings.

Managing and opting out

When you first arrive, our cookie banner lets you accept all optional cookies, reject them, or pick categories one by one. You can change your mind later by reopening the preferences panel from the footer. Your browser offers another route: most let you block or delete cookies entirely, though switching off necessary ones may stop sign-in, deposits or gameplay from working properly. Opting out of marketing cookies does not remove advertising altogether; it only means what you see is less tailored. Playing should always stay within limits you set, and our responsible gambling tools sit separately from any cookie choice.

Changes to this policy

We may update this cookie policy when we add new features, change partners or respond to legal and regulatory developments. When we make a meaningful change, we will update the wording on this page and, where appropriate, ask for your consent again through the banner. We encourage you to look back here now and then. If you have questions about how we handle cookies or your data, contact our support team through live chat or by email, and we will be glad to help. Gambling should be entertainment, never a way to make money; play responsibly and only with money you can afford to lose.